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2019年上半年Kickstarter电子游戏众筹情况报告

发布时间:2019-09-18 08:49:41 Tags:,

2019年上半年Kickstarter电子游戏众筹情况报告

原作者:Thomas Bidaux 译者:Vivian Xue

按照以往,我们从Kickstarter上收集了电子游戏众筹数据并对其进行了深度分析,让我们看看2019年上半年电子游戏的众筹情况,有哪些值得我们关注的动向。注意,本文中的年份比较均为半年数据的比较。

1. 2019上半年Kickstarter上的电子游戏众筹情况

2019年上半年是自2015年来Kickstarter上众筹游戏表现最佳的半年。总体数据与过去大致相当,这也再次证明了Kickstarter在行业中的稳固地位。申请众筹的游戏总量下降了,达2013年来最低,但获得众筹金额的项目数量上升了,打破了2016年以来的纪录。众筹成功率为28%,这也是自《Double Fine Adventure》在Kickstarter上爆红并引发首次电子游戏众筹热潮以来成功率最高的半年。选择众筹的工作室数量下降,但成功率升高了,这也展示了Kickstarter平台在10年间逐渐走向成熟。来看看众筹金额分布情况:

Guns of Boom(from pocketgamer.biz)

Guns of Boom(from pocketgamer.biz)

-上半年众筹总额的50%来自50万美金以上的项目。
-大量游戏(22款)众筹金额在5万-10万美元之间。
-50%的项目获得的众筹金额低于1万美金。

当我们观察各年份众筹总额按币种分布的情况,2019年出现了一个非常有意思的趋势:美元项目的众筹金额首次低于众筹总额的50%。(Kickstarter允许众筹发起方自行选择币种发起众筹,游戏邦注)

2. 著名的电子游戏众筹项目

2019年上半年最受人关注的4大众筹游戏是:

(1)《Subverse》——219,2000美元(英镑项目)

-2019年来的最大众筹项目,subverse是一款成人游戏,吸引了超过5,8000名支持者,在Kickstarter最受支持的游戏中排名第13。
-53%的支持者第一次参加Kickstarter众筹。
-将近8%的支持者来自中国。这是我在Kickstarter上看到的唯一一款吸引如此众多中国玩家的项目。

(2)《Firmament》——143,3000美元(美元项目)

-Cyan Worlds的第二个众筹项目,他们的第一个众筹项目获得了280万美元
-该项目最初的众筹目标高达125万美元,在截止日前2天就达成了目标。
-《Firmament》的支持者数量(18.4k)与Cyan的上一部作品《Myst》支持者数量(19.3k)相当。

(3)《R-Type Final 2》-91,3000美金(日元项目)

-众筹只持续了8天,这也使得该项目的众筹表现格外突出。短时间众筹是桌游项目的当前趋势,而电子游戏采用这种做法是第一次,尽管我不认为这是个好策略,具体原因我下次试着写篇文章分析。
-60%的支持者来自日本。同样的,这也是我第一次见到Kickstarter项目吸引了如此众多的日本玩家。
-59%的支持者首次参加众筹。众筹项目经理有效地吸引了喜爱此类硬核、小众游戏的玩家。
-这是迄今为止Kickstarter上所有类型的日元项目中众筹金额最高的一个。

(4)《Monster Prom 2》-60,4000美金(欧元项目)

-这是该工作室的第四个众筹项目,该游戏是《Monster Prom》的续作。
-《Monster Prom 2》的众筹金额比《Monster Prom》高出57,0000美金。显然归功于前作建立起的玩家社区。
-30%的支持者第一次参加Kickstarter众筹。同样也是一个不寻常的比例,这证明了鼓舞玩家参与众筹的重要性。

-总结-

2019年的众筹情况似乎与过去一致,大概会继续呈向上发展的趋势。观察今年截至目前的总体数字和几个主要项目,一个令人吃惊的发现是Kickstarter已经不再是美国玩家的主场,过去的6个月表明大批来自亚洲的支持者正纷至沓来。

本文由游戏邦编译,转载请注明来源,或咨询微信zhengjintiao

As is now the ritual, I have done a deep dive into the Kickstarter data we gather and put together some notes for you to look at how well video games are doing for the first half of 2019. As a reminder, I use the word “semester” for half years.

-Video Games on Kickstarter in 2019 so far-

The first half of 2019 was the best semester for crowdfunded games on Kickstarter since 2015。 And while the numbers stayed within the same range, this is again a testimony to the place that Kickstarter has found within the industry。 The total number of projects submitted to the platform has gone done, the lowest since the first half of 2013。 The number of funded projects however has gone up。 It is the highest semester for number of funded video games projects since 2016。 The ratio of successfully funded project is 28%, the highest it has ever been since the launch of the Double Fine Adventure campaign and the first surge of video games campaigns on the platform。 Fewer studios try to get crowdfunded, but a higher number of projects succeed, showing the maturity of the platform after 10 years, and the tail end of the potato salad effect。 Looking at projects per tier of money amount raised:

-Half the money raised in H1 was by $500,000+ projects.
-A high number of projects (22) raised between $50,000 and $100,000 so far this year.
-Half the projects have raised less than $10,000.

Looking at the share of the total amount raised each year depending on the currency of the project shows a very interesting trend for 2019 so far: for the first time, the projects in USD represent less than half of the total amount raised。

-Notable video game projects-

Looking at the top 4 projects of 2019 so far is quite interesting。

1. Subverse – $2,192,000 (GBP campaign)

-Largest campaign in 2019 so far, it has an adult theme that drew 58,000+ backers. It is making the 13th most backed video game on kickstarter.
-53% of the backers are first time backers.
-Almost 8% of the backers are from… China. This is the only project I have seen on Kickstarter that any significant backers from China.

2。 Firmament – $1,433,000 (USD campaign)

-The second campaign for Cyan Worlds, their first campaign had raised $2.8m.
-With an initial very high goal of $1,250,000, it managed to reach it just two days before the end.
-Considering how successful the Myst campaign had been, it is surprising to see 14% of the backers were first backers. I would have expected a lower ratio.
-The total number of backers for firmament (18.4k) is close to the number of backers for Myst (19.3k)

3. R-Type Final 2 – $913,000 (JPY campaign)

-The campaign only lasted eight days, making its performance even more notable. Shorter campaigns is a current trend for tabletop games, this is the first significant video game campaign trying this. I do not think this is actually a good strategy though, I will see if I can explain this further in a follow up blog post.
-60% of the backers are from Japan. Again, I have never seen a campaign do this before.
-59% are first time backers. The campaign manager had an excellent access to the hardcore, niche audience looking for this type of game.
-It is the largest campaign in JPY on Kickstarter to date, across all categories.

4. Monster Prom 2 – $604,000 (EUR campaign)

-The fourth campaign of the studio, this is the sequel to one of them, Monster Prom.
-This campaign raised $570,000 more than the original. Clearly building on the community first established.
-30% of the backers are first time backers. Again, a higher percentage than often seen, showing the importance to bring your audience to your campaign.

Conclusion

2019 seems to be in line with the past years, possibly on a growing trend. What is quite striking, looking at the overall numbers as well as the main projects so far this year, is the fact that Kickstarter has grown out of being that very US-centric platform, with impressive numbers of backers coming from Asia these first six months(source:)


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